A marketing leader who speaks manufacturing.
Not an agency. Not a vendor. A senior marketing executive who has spent 20 years inside industrial companies — and now works alongside a select number of manufacturers ready to build a real growth engine.
Three principles. No exceptions.
Every engagement is built on the same foundation — whether you’re a $3M precision shop or a $50M contract manufacturer.
Strategy Before Tactics
We don’t start with campaigns. We start with your revenue model, your competitive position, and the gaps between where you are and where you need to be. The tactics come after the thinking.
Long-Term Partnerships
Our average engagement is 7 years. The longest is 12 and counting. We’re not interested in quick projects — we build systems that compound over time and become part of how you operate.
Manufacturing-Native
We don’t need a factory tour to understand your business. 20 years in manufacturing operations, sales, and marketing means we know your buyers, your channels, and the constraints you actually work within.
Two ways to work together.
One advisory. One implementation. Clear separation, no overlap. Every engagement starts with a formal marketing audit and diagnostic.
6-month minimum engagement · All engagements begin with the Industrial Growth Assessment
Growth Advisory
Strategic direction, accountability, and an experienced outside perspective. For manufacturers who have people doing the work but need a senior marketing leader making sure it’s the right work.
Schedule a Strategy SessionManufacturers at $3M–$20M+ who have a marketing person or agency but lack senior strategic oversight. Also valuable for larger companies with marketing directors who want an outside expert in positioning, go-to-market, digital visibility, or sales-marketing alignment.
- Weekly or biweekly strategic sessions (client chooses cadence)
- Email access between calls with 24-hour response time
- Initial marketing audit and diagnostic
- 90-day growth roadmap with priorities, owners, and timelines
- Quarterly Growth Scorecard — leading indicators, lagging indicators, strategic progress
- Marketing team and agency guidance and accountability
- Channel and trade show strategy review
- Sales enablement direction (collateral, decks, messaging)
- Distributor/rep marketing program guidance
Fractional Marketing Leader
Your marketing department, led by a specialist with 20 years in manufacturing. Strategy and execution. Full accountability for outcomes. Not advice — ownership.
Join the WaitlistLimited to 4 clients at a time
Manufacturers at $10M–$50M+ who don’t have a marketing leader and need someone to build and run the function. Companies at an inflection point — entering new markets, launching products, or re-engineering how they go to market.
- Everything in Growth Advisory
- Full strategic marketing leadership and execution oversight
- Attend leadership and sales meetings as a member of the team
- Hire, manage, and develop marketing staff
- Evaluate, manage, and replace agencies/vendors as needed
- Trade show strategy and execution management
- Sales enablement programs (decks, collateral, training)
- Distributor and rep marketing programs
- CRM, HubSpot, and marketing automation ownership
- Content, video, and digital visibility strategy and oversight
- Before-and-after performance reporting
From first conversation to compounding growth.
No 47-slide decks. No six-month onboarding. We move at the speed your business demands.
Growth Assessment
Take the free Industrial Growth Assessment. In 10 minutes you’ll see exactly where your growth engine is strong — and where it’s leaking.
Strategy Session
We review your assessment results together, dig into your specific challenges, and determine whether there’s a fit — and at which tier.
Audit & Roadmap
Every engagement kicks off with a formal marketing audit and diagnostic, followed by a focused 90-day roadmap. Actions, owners, timelines — not a strategy document that sits in a drawer.
Build & Compound
We execute the roadmap, measure what matters, adjust in real time, and build systems that get stronger every quarter — not campaigns that expire.
Built for manufacturers ready to grow.
Our clients share a few things in common.
We work best with manufacturers who…
- Have a strong product and solid reputation but inconsistent growth
- Generate $3M–$50M+ in annual revenue
- Are founder-led or have an engaged leadership team
- Want a marketing leader, not another agency pitching campaigns
- Are ready to invest in systems, not just spend on ads
- Value long-term partnerships over quick fixes
This probably isn’t the right fit if…
- You’re looking for a vendor to execute a pre-set plan
- You need a full-service agency for creative production
- You want someone to “just run some ads”
- Your leadership team isn’t aligned on the need for change
- You’re under $3M revenue and need basic marketing support
Two ways to start.
Whether you want a diagnostic or a benchmark, both paths lead to clarity.
Industrial Growth Assessment
A structured diagnostic that evaluates your growth engine across the seven dimensions that drive revenue in manufacturing companies. See where you’re leaking opportunities — and what to fix first.
Get Your Growth Score →Industrial Growth Index
The first benchmark study dedicated to how manufacturers build and scale revenue. Take the survey, get your score, see how you compare. Inaugural report publishes September 2026.
Benchmark Your Growth Engine →Work With Industrial Growth Lab
We partner with a small number of manufacturers at a time. Join the waitlist to be considered when a spot opens.
Frequently asked.
An agency sells you services — campaigns, websites, content. We provide senior marketing leadership. Think of it as having a VP of Marketing without the full-time salary, benefits, and 6-month ramp. We set strategy, direct execution (whether that’s your team, an agency, or contractors), and own the outcomes.
Fractional means you get a dedicated senior marketing leader for a fraction of the time and cost of a full-time hire. With Growth Advisory, that’s weekly or biweekly strategic sessions plus email access between calls. With Fractional Marketing Leader, it’s hands-on leadership embedded in your business — attending your meetings, managing your people, owning the function. Either way, you get 20 years of manufacturing marketing experience applied consistently over time.
Our average is 7 years. There’s a 6-month minimum to start because it takes real time to build systems that work. Most manufacturers see meaningful traction in 90–180 days, and by then the relationship has become too valuable to stop. We don’t lock you into long-term contracts — if we’re not delivering value, you should leave.
Probably yes — and Growth Advisory was built for exactly this situation. Most manufacturers have someone handling marketing tasks — managing the website, posting on LinkedIn, running a trade show booth. What they lack is strategic leadership: someone who can connect marketing activities to revenue outcomes, build a real growth system, and make sure the right work gets prioritized. Your marketing person gets better with senior direction. That’s what we provide.
Industrial manufacturers, contract manufacturers, precision machining, fabrication, industrial distribution, and related B2B companies in the $3M–$50M+ range. We don’t work with SaaS, consumer brands, or companies outside of manufacturing and industrial.
Pricing depends on the tier and scope. Growth Advisory and Fractional Marketing Leader are both structured as monthly retainers. We’re transparent about pricing during the strategy session — no surprise proposals. Take the Growth Assessment first, and we’ll discuss fit and investment in that conversation.
Every engagement starts the same way: a formal marketing audit and diagnostic to understand exactly where you are. From there we build a 90-day roadmap — prioritized actions, clear owners, real timelines. No 60-page strategy documents. By day 90 you’ll have systems in motion, early wins to point to, and a clear picture of what the next quarter looks like.