The Industrial CMO
Your growth engine has gaps.
We find them.
Most manufacturers we work with share the same challenge: a strong product, a solid reputation, and no system for turning that into predictable revenue growth. We change that.
Good product. Good reputation. No growth system.
You’ve built something real. But marketing is an expense line, not a growth engine. Leads are unpredictable. The pipeline is a black box. You know you should be growing faster.
Inconsistent Lead Flow
Trade shows generate a burst, then nothing for months. Referrals keep the lights on but can’t scale.
Invisible in Search
Buyers research online and ask AI. Your competitors show up. You don’t.
No Marketing System
Everything is ad hoc. No CRM. No automation. Marketing can’t prove ROI because there’s nothing to measure.
Agency Fatigue
You’ve tried agencies. They didn’t understand your industry, your sales cycle, or your channels.
Underperforming Channels
Your reps and distributors could sell more but lack tools. Direct and channel sales aren’t aligned.
No Clear ICP
You sell to everyone who asks. No ideal customer profile means no focus, no positioning, and bad-fit work.
From day one, you feel the difference.
Most engagements take months to get going. Ours create momentum immediately — and build systems that compound every quarter.
From guessing to knowing
Within 30 days you’ll have a clear picture of what’s working, what’s not, and exactly what to fix first. No more marketing by intuition.
From chaos to control
The owner stops being the marketing department. A system runs it. You approve direction, not every decision. Your time goes back to running the business.
From invisible to inevitable
Your competitors show up when buyers search. You don’t — yet. We fix that in weeks, not months. Visibility compounds. So does pipeline.
From stalled to compounding
One client went from $25M to $35M in three years and exited. That’s what happens when marketing becomes a growth engine instead of an expense line.
See exactly where your growth engine is leaking.
A quick-score quiz built for how manufacturers actually sell and grow. Answer questions across seven dimensions, get your scorecard instantly, and walk away knowing what to fix first.
- ICP clarity and market positioning
- Demand generation beyond trade shows
- Funnel health and pipeline visibility
- Marketing operations and systems
- Revenue quality and customer mix
- Content, digital visibility, and AEO readiness
- Channel and distributor performance
Instant Growth Score
A single number showing where your growth engine stands across all seven dimensions.
Dimension Breakdown
Score each area individually. See which are strong and which are costing you revenue.
Priority Roadmap
A clear plan showing what to fix first for maximum impact on revenue.
Free Consultation
30-minute call to walk through your results and discuss implementation priorities.
Not an agency. A growth partner.
One advisory tier for strategic guidance. One implementation tier for hands-on leadership. Both built for manufacturers.
Growth Advisory
Strategic direction, accountability, and an experienced outside perspective. You have people doing the work — we make sure it’s the right work.
Weekly or biweekly sessions · 24hr email access · Quarterly Growth Scorecard · Marketing audit and 90-day roadmap
Schedule a Strategy Session See everything included →Fractional Marketing Leader
Your marketing department, led by a specialist with 20 years in manufacturing. Strategy and execution. Full accountability.
Everything in Advisory · Team & vendor management · CRM ownership · Trade show strategy · Before-and-after reporting
Join the WaitlistLimited to 4 clients at a time
See everything included →Help build the first real benchmark for manufacturing growth.
The IGI is a comprehensive research survey across 28–35 questions and seven growth dimensions. Your anonymized responses help create the first dataset that reflects how industrial companies actually grow — not how agencies think they should.
Your personalized IGI score
Category-by-category breakdown with peer comparison in your revenue band.
Early access to the full report
Get the inaugural Industrial Growth Index report before public release.
Priority consideration for IGL advisory
Survey participants are first to be considered when advisory spots open.
Seven Dimensions of Manufacturing Growth
Work with Industrial Growth Lab
We partner with a small number of manufacturers at a time because depth drives results. Our average engagement is 7 years. Join the waitlist to be considered when a spot opens.
Not sure where to start?
The Growth Score quiz takes five minutes and gives you a clear picture of where your growth engine stands — and what to fix first.